Short while ago google had changed their ranking algorithm, in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the only updates on those websites are the new links, almost all of them are garbage, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, Tow Chains, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As far as SEO concerned, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as Car Mover, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, Chain Hoists, explains some interesting concepts, nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.
Technorati Tags: Car Mover, Chain Hoists, Tow Chains
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